Daewoo Forklifts New Hampshire

Start-up of the forklift business
During the latter part of the 1960s, Korea encouraged a national expansion of the industrial machines business. At that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. began to bring in forklifts that are assembled and sell them to large businesses, state-run corporations and the armed forces. During the year 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The company established sales and service outlets all over the nation and, a few years later, opened its very own forklift production plant. Product development and quality improvement through constant technical training were the primary focus of the plant.

Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the company's sales increases and technological improvements had attracted the interest of Caterpillar Industrial Inc., an American company. The two firms entered a joint-venture project during the early 1980s to deal with competition faced by Caterpillar in the United States forklift market. The forklift sales of Daewoo skyrocketed and a new plant was built during 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts intended for export. During the early part of the 90s, Daewoo went global with a worldwide sales network. New kinds of forklifts were developed as an independent brand name using Korean technology.

Development of new models
Developed during 1998 was the G5 series, the very first series of proprietary models. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for hydraulic systems, transmissions and engines. A lot of performance and durability tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of major components. These centers have garnered global respect.

The G5 series is renowned for operator comfort and low environmental impact. The G5 is known all around the world for being operator friendly, reliable and durable. The series rated high amongst clients in large-scale, after sales surveys as part of a consumer-oriented advertising approach for these models.

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